Does My Business Really Need Marketing?

April 28th, 2023

Does my business really need marketing? This is a question that every business owner asks themselves. Today, we will be addressing the infamous question that we get asked by many of our first-time marketing clients.  

In a short response, the answer to this question will always remain the same for any business, YES!

Although any successful business will tell you that you need marketing, most small business owners choose not to invest in online marketing because they see it as an expense rather than an investment. However, given the returns it will provide, it is worth making the investment and hiring professional assistance if done right. 

What Does Marketing Help My Business With?

Imagine this, you just opened a small business in your local community (which you probably have). You have some of the most innovative and best designed services or products on the market - while being priced lower than your surrounding competitors. It’s fantastic services or products for a great price; however, you aren’t making any sales. 

WHY? Well, no matter what sales tactics you use, if potential customers don't know that your business exists, your tactics will fail. 

The only way that this stops is by making people aware of your business and the value that you bring to them. It is much easier to have leads come to you, than for you to bring awareness to them - This is exactly why marketing is crucial. 

Marketing spreads awareness for your company. The more effectively you promote your products or services, the more people will know about you and what you offer. Which enables you to have a better chance at turning them into customers. 

Marketing also helps your customers build trust for your products and services, while assisting you as a business owner become more aware of your customers wants. Marketing also involves customer engagement and can assist with building customer satisfaction. 

Unfortunately, only 50% of small businesses stay open past the five-year mark. Why is this? NO MARKETING EFFORTS.

Marketing plays a huge role in making your business a success. Without understanding and utilizing marketing, it will be hard for any business to be manageable, functional, and profitable in today's world. 

Marketing plans alone can help your business with - 

  • Maintaining demand (say goodbye to overproduction!)
  • Staying relevant
  • Creating a reputation for your business
  • Engaging with potential and existing customers

Marketing done well can give you an unfair advantage over your competition.

What Is Marketing?

Marketing is not a simple definition. There are many processes, services, and campaigns that contribute to your marketing efforts. 

However, marketing generally refers to any actions that a business takes to attract an audience to the company’s products or services. This can be done in many ways such as - Blog Posts, SEO and Optimization, Social Media Marketing, Email marketing, Lead Generation, Target Marketing, and so much more.

The best marketing agencies always offer more than one strategy. Typically the best marketing agencies offer personalized packages to cover all of your business goals. This is also known as a full-service marketing agency.

How Does Marketing Work For My Business?

Marketing tracks the customers needs and wants which helps you provide a product specifically for them. Besides promoting your business products and sales, marketing also introduces your company to new leads and customers by reaching wider audiences. Without this, it can be very difficult to gain new customers, maintain leads, and keep your business afloat. Because marketing interacts directly with consumers, it determines the success or failure of the company in generating revenue. Like anything else, the main goal of marketing is to help your business make more of a profit margin.

How Can I Start My Marketing Efforts?

Trust us when we say leave it to the professionals. Depending on the methods of marketing that you choose, marketing can take quite a bit of time to build up traffic and gain attention online. It can take anywhere from weeks to years. Marketing requires an immense amount of perfect work. Here at Stradigi, We offer a wide variety of packages that we customize just for you and your business. We are budget friendly as we cost fifty to seventy percent less than our competitors. We equip you with all of the platforms that your business will need. We give you the end-to-end marketing solution that is built specifically for any small business owner that is easy, affordable, and effective. 

Here at Stradigi, when we say that the sooner, the better, when it comes to your marketing efforts. This is because by the time you try to accomplish marketing on your own, or gather a decent but rather small customer base, your competitors will be miles ahead of you with their marketing efforts stealing your sales. This is exactly why marketing is the deciding factor for ensuring a successful future for your business. 

Marketing done well can give you an unfair advantage over your competition, or, no marketing can leave you so far behind that it’s impossible to catch up.

The choice is yours.

We agree that marketing is not easy and can take some time. However, it is important to remember that every business is different and there is not one marketing strategy that works for everyone. Marketing is a constant work in progress that allows you to figure out and learn what strategy actually works for your business. 

For more information on how to start your marketing efforts for your business today, contact us now. Don’t wait to generate success. Get ahead, not behind. 

If you would like to learn more about marketing your business, contact us today for a free 30 minute meet and greet. We are the preferred end-to-end marketing solution for entrepreneurs, by entrepreneurs.  Learn more about your online marketing score and our recommendations!