The Top Reasons Why You Are Losing Sales To Your Competitors
December 12th, 2022
THE TOP REASONS
THAT YOU ARE LOSING SALES TO YOUR COMPETITORS
With any business, there are ebbs and flows. Wait, what does that mean for my business though?
Well, ebbs and flows are the fluctuations in revenue within your business. One month you are doing great selling lots of products or services, and the next month you are scrambling to find leads. This results in highs and lows of your revenue, also known as ebbs and flows.
As a business owner, you know that to some extent, this is simply how the nature of the business industry is. However, it shouldn’t be as harsh as you think it should be.
Over the years, our entrepreneurs have studied the reasons as to why you are losing your sales leads to your competitors. This reason is marketing.
Marketing covers every aspect of your business getting noticed. Between SEO’s, websites, and social media, there is no way that the right marketing would not boost your sales and qualified leads.
Not Being Found Online
Did you know that 86% of consumers rely on the internet to find a local business? Therefore, one of the most obvious reasons that you could be losing customers to your competitors is by not being found online by people looking for your products or services.
If people can’t find you, how can they purchase things from you?
To learn more about optimizing your website and Google My Business page, click here (insert blog)
Listed below are a few reasons that we have noticed as to why your marketing and online presence make you lose or gain a client.
The First Page Of Google Is The Way To Success
Search engines hold all of the consumers for every online business. Factually, search engines are the way most people seek and discover local
Businesses in today’s age.
Building an online presence is crucial for your businesses success. Since 75% of people don’t go to the second page of Google, you need to make sure that you are on the first page.
How does this happen? Well, it could be for many reasons. One of the most common reasons for not being on the first page of Google is just by not having an optimized Google My Business profile.
However, at Stradigi we look at ALL reasons as to why you are not on the first page of Google. Do you have the perfect user experience? Do you create valuable content?
. What is your customer experience like? From the beginning to the end of your process.
Do you have an easy to navigate website? Do you have a Q&A (Questions And Answers) page for people looking for an answer to their problem at hand to save them the time from having to reach out to you?
Do you have an easy to read, simple but informative website layout? Do you draw your target audience in, or scare them away with an overwhelming website?
This is super important to remember because the average person spends less than 15 seconds on a website
That means within 15 seconds or less, you have to capture their attention and convince them to stay. This is why you should always make sure your website is optimized and accessible for different devices such as phones (mobile), and laptops and monitors (desktop) so that no matter who, where, or what device someone is on, they will be receiving the best version of your website on their technological device.
Click here to read more about why your website experience is so important ( insert blog)
Do you have personal social media accounts but no accounts for your business? Or maybe you have no accounts at all. Well, that is a HUGE MISTAKE!
One of the most important marketing tools that your small business can use is social media. Social media is typically free and allows you to create a custom page to share and connect with new audiences and brands around the world!
Social Media also helps with brand awareness and trust, increasing your website traffic, and helps you sell your products and services… Did I mention, for free?
Although it sounds amazing, leave it up to Stradigi to help assist you with your social media posts because we know that it is hard to stay active with posting every day.
What about my organic progress? Well, Stradigi has a platform that allows you to measure your success along the sales path by seeing post impressions for organic views. Which is critical to see if your marketing efforts are working the way that you’d want them to be. You can track your success at any time!
If you are not using social media accurately, and your competitors are, no wonder they are stealing your sales! It connects you with people all around the world. The opportunities are endless!
As mentioned above, search engines are crucial for your business to stand out against your competitors. Although over 90% of all search traffic is through Google, nearly 91% of websites get no traffic from it because they are invisible in search results.
SEO is also known as ‘Search Engine Optimization.’ This is the process of getting online traffic and visibility from free, organic, or natural search results in search engines.
In other words, when people search for products or services related to your business in search engines ( Google, Bing, Yahoo) you show up. Therefore, you need techniques that help your website rank higher in search engine results pages (SERP’s). Ranking higher in SERPS gives you better visibility which enables you to rank higher in search engines. This results in being listed at the top of the search page (minus paid ads, they’re always at the top first), gain more visibility, and attract prospective and existing customers to your business.
However, SEO can require maintenance such as updated holiday hours, updated business information, etc.. This may seem like a lot of work but, as long as you keep up with the latest information about your business, Google will continue to bring traffic to your website.
If you do not keep the business information up to date, google will rank you lower resulting in being moved down the web page. This means that potential customers are seeing your competitors before they see you.
WHAT IS THE SOLUTION?
As for anything else, the solution for every business will be different. We recommend that you reach out to a reputable marketing agency to help you dissect and discover why your business is losing sales to your competitors. At Stradigi, we are dedicated to helping our clients become successful and knowledgeable on their marketing efforts and progress. We would love to help your business become successful! Contact us today for more information.